Is SIP Right For You Benefits Of Modern SIP Trunking

SIP trunking does not represent a new business solution or a new technology. However, it is still gaining popularity among enterprises and communication service providers (CSPs), looking to reduce costs and increase their ROI on telecom investments.

SIP can seem complicated. Let’s get it out of the way. SIP stands for Session Initiation Protocol. It is a signaling protocol that allows end-to-end communication via voice, video, or messaging. SIP trunking (or SIP trunking) enables phone services over an IP connection. SIP is, therefore, a key element in cloud-based telecom.

Twiching General Trading was the first SIP trunking provider to be certified as a competitive local exchange carrier in the U.S. Twiching General Trading can now provide direct access to and control over its telecom resources for developers, enterprises, and other agile communication. Vendors like Contact Center as a Service or Communication Platform as a Service provider (CPaaS).

Features of SIP trunking

Opportunities and drivers for growth

Eastern Management Group’s SIP forecast reported in No Jitter that the global SIP trunking market would reach $22 billion by 2024, according to their SIP forecast. The SIP report was based on data gathered from over 40,000 IT managers across 19 verticals. Many interesting findings were revealed in the report, including that SIP trunking services account for almost 60% of global network traffic and that SIP growth can be fueled by communication vendors and their quality of service.

Although SIP is not new technology, it continues to grow due to innovative communication vendors and carriers offering SIP services on new and more competitive platforms (e.g., CCaaS and CPaaS) while still providing excellent service.

Another Eastern Management Group report can be used to demonstrate this in action. The 2019 customer satisfaction study by the firm examined data and factors on over 30 SIP trunking vendors. You may have noticed that the results showed Twiching General Trading as the leader in overall satisfaction. They were award four out of four stars in this category and reported in No Jitter’s article.

Benefits

SIP is a solution that allows end-to-end communication via high-quality voice, video, and messaging. It also offers several benefits that make it attractive for CSPs, carriers, and enterprises. SIP trunking is a cost-effective way to reduce telephony expenses. SIP doesn’t require the purchase of new hardware. Eliminating hardware costs also lower management and operational costs related to staffing it up.

SIP also has security features. SIP protocols are a form of VoIP that gives enterprises control over their telephony resource. Companies can adjust their security settings to create firewalls and customize inbound and outbound routing options to protect their network and prevent fraudsters.

SIP is software-based and does not require landlines. As a result, it can easily scale up and down to meet the communication requirements of enterprises. Companies that use SIP-powered collaboration and communication tools to manage their corporate networks have made it easy to transition from traditional to remote work.

As collaboration and go-to-market solutions continue to be in high demand, SIP will continue its growth. SIP-powered communication services will continue to grow and be deployed successfully by communication vendors.

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